How Coffee Shops Can Better Utilize Their “Free Wi-Fi” Model
Walk into almost any coffee shop today, and you’ll find a familiar scene: the gentle hum of conversation, the hiss of the espresso machine, and a row of customers hunched over laptops, sipping lattes as they work, study, or stream. Free Wi-Fi has become a staple of the café experience, almost as expected as the caffeine itself. But it wasn’t always this way.